How To Explore Various Current Trademark Registrations?

Posted by on Mar 20, 2016 in Uncategorized | 1 comment

Trademarks are very important when it comes to protecting your intellectual property. They go a long way in protecting you and your work. So it is important to know how to explore various current trademark law firms and how to select the one that best suits you and your needs. A number of trademark specifications exist including the traditional and non-traditional trademarks. There are also various merits and demerits when it comes to selecting the appropriate trademark registration. The basis of innovation and invention has always revolved around one central idea, which is ‘creativity’. Therefore, protecting human creativity is very important.



How to explore various current trademark registrations

In recent times, people and corporations have increased their desire to protect their creativity through trademarks. This can be attributed to the growing awareness of legal rights. Most traditional trademarks constitute of a name or word. It may also include a logo or symbol used. The classifications of trademarks and creative content protection have been broadened over the years. It is therefore important to know the kinds of trademarks that exist. They include:

-Word marks: Word marks may include one or more words registered by an individual or a corporation. It also includes combinations of letters from the alphabet and numeric system. Most word marks are also registered in particular typefaces, implying that a second kind of trademark has to be considered. These are ‘figurative marks’.

-Logos or Figurative marks: This could be a particular shape or symbol used to represent a brand or business. It can be registered for a particular font pattern. It helps to reduce the likelihood of another entity using the same creative property, and in the case of infringement, legal actions can be taken.

-Color: When applying for a trademark registration, it is possible to get a law protecting the use of a particular color. This has to be associated with a symbol or lettering. The trademark becomes applicable for only the colors stated in the registration process.

– 3D trademarks: These are trademarks for products that exist physically and can be considered as tangible objects. It could be the shape of a bottle of whiskey or even a perfume. The shape must be particularly distinct from that of others in the market before registration can be considered.

-Sound trademarks: This is used for distinctive audio indications and melodies that are associated with a product or brand.

It is advised that when exploring various current trademark registrations, you consider the following:

  • You should be extremely sure that your request for the trademark does not harm your product’s growth or future income streams in any form.
  • You should also be in line with the necessary requirements for the trademark you opt for. This determines whether or not your application would be approved at all.

There are also some criteria upon which registration for trademarks could be explored. These include the distinctiveness and non-functionality requirements. For example, the United States trademarks laws require that a product be physically distinct and unique before such a trademark can be registered and implemented. Also, in the case of the non-functionality requirement, Qualitex explains the ‘functional feature’, as one upon which the exclusive use would put competitors at a ‘significant non-reputation related disadvantage’.

Selecting the appropriate trademark registration option is necessary when trying to protect your creativity. It however requires that one should be able to properly explore the trademark registration options available before opting for a trademark.