Lead Fulfillment

Once clients set the criteria for response qualification, the CMS Intelligent Selling System will generate qualified leads from all responses generated from advertising, product releases and direct mail programs, trade shows, dedicated inbound calls.

Our CMS Fulfillment Center specializes in direct mail projects, new product introductions, and promotion launches. Additionally, we can handle an array of client specified and approved requests for broker sales materials, distributor meetings and sales force needs targeted for specific industry events - all on a daily basis.

• Our CMS Intelligent Response System not only receives and qualifies leads, it is a valuable information gathering resource. Based on client needs, we can program the system to check for
duplicates and correct basic information such as addresses and telephone numbers. Further, our proprietary software can track distribution and fulfillment of all leads, and issue reports to our clients as requested (monthly, weekly, daily) in either hard copy or downloadable form.

• CMS will collect and maintain in a secure data center, all customer responses relative to advertising, coupon redemption, rebates, direct mail, or in conjunction with any criteria you request. We then will make this information available to your sales and marketing staffs in the form that best suits their needs - in hard copy or through the Internet via a Web-based platform. Being at the leading edge of the technology, CMS ensures that all electronic information is protected with appropriate firewalls and passwords, as directed by the client.

• CMS maintains all information received on a continuous basis in a protected, proprietary database for each client. As a client, you will receive updates on all data as it develops as you have requested. This data is available by geographical segment, by flags you wish to be set for target audiences (national or key accounts, specific industry segments) or other defined criteria. By gathering and managing essential sales and marketing information, CMS is able to design and deliver customized reporting templates, pro-active partner, maintaining an organized watch for new opportunities.

• Direct Mail campaigns are all-inclusive, 'turn-key' responses to clients' needs and/or requests. Our aim is to help you create and implement successful campaigns by working closely with your marketing staff to seamlessly integrate your needs with our technology. Our extensive experience in direct mail ensures accurate targeting, expeditious development and successful execution of the materials that will be read and acted upon. CMS has developed innovative new products and services that can take your direct mail campaigns to a new level of success. Services including e-mail broadcasting, secure Internet downloads and interactive CD's are available for your selection and implementation.