General POS
& Collecteral Fulfillment

Our CMS Intelligent Information System achieves three key objectives: 1) It obtains, identifies and utilizes all general POS and fulfillment information, thereby offering complete management and tracking of your data. 2) The information is housed in a relational database consisting of individual
operators who have entered the system through various means. CMS can link key information elements such as brand, sales leads, inquiries, coupon redemption, point-of-sale material, merchandising and industry events to create actionable, organized and usable databases that profile operator usage, rather than a list of names. 3) Each database remains independent but the master database can record all activity under each operator's unique, protected access number.

• CMS uses sophisticated, proven-effective, proprietary software for tracking and fulfillment of all incoming POS and collateral materials requested, regardless of the source. Our Intelligent Response System ensures quick auditing of your customers' requests. Based on the redemption criteria you set, we can isolate and process an extraordinary amount of useful information, such as checking for duplicates, correcting addresses or assigning the industry segment data.

• Our CMS Intelligent Selling System utilizes customer profiling to maximize the effectiveness of your sales force. The profiles reflect all operator activity and expressed areas of interest. The information (intelligence) gathered is available online in a Web-based environment to your sales staff to assist them in staying focused on their business goals. It identifies opportunities for new product introduction, targeted promotions and/or pre-selling trade shows. Data is available demographically and/or geographically by
segment, and offers you options for designating target audiences (i.e. national or key accounts, specific industry segments).

• At CMS, we consider it essential to work closely with our clients' marketing departments and key resources. We place a strong emphasis on qualifying information prior to forwarding it to your sales and marketing staffs, advertising agency or contracted suppliers.